Consumers trust news media.

We represent Australia’s leading publishers and promote print and digital news brands as trusted and effective advertising partners.

Influence is an inherent characteristic of newspaper media. Every effective and meaningful campaign, whether editorial or advertising, needs influencers to drive trust, belief and action. Each week we will profile a new story. Discover them here.

NewsMediaWorks has developed a world-first partnership with Standard Media Index (SMI) to enhance commercial transparency of the Australian news media sector for advertisers and investors. The quarterly News Media Index for advertising revenue – powered by SMI reveals all print and digital revenue, as well as whole-of-industry revenue.

Using emma and various other research data, we produce a range of weekly audience insights and infographics, covering key advertiser verticals and newspaper media readership. In addition, The Works is our quarterly report on newspapers and their audiences, full of useful readership insights covering print and digital, as well as special features.

Our in-demand creative benchmarking service, ADvance, tests print creative and scores it against industry norms.

Keep up to date with our regular case studies that demonstrates the effectiveness of advertising in newspaper media.

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey which provides readership data for more than 600 newspapers and magazines.

A free and simple online mapping tool featuring more than 600 newspapers to fast-track your media channel planning.

Buy on Platform is a simplified, end-to-end private exchange for the buying of print media through one easy-to-use website. Member restricted.

We hold the region’s largest industry annual conference, the INFORM News Media Summit, well-known for its host of international speakers. The prestigious Newspaper of the Year awards attracts publications and digital news brands from across Australia, New Zealand and Asia. Discover more about our events and industry awards.

3.2 million Australians read regional newspapers in print.