125 year old masthead renamed

The International Herald Tribune, the global edition of The New York Times now has a new name, The International New York Times.

Editions of the paper that rolled off the presses last week featured the publication’s new name although it retained its distinctive Gothic font masthead.

Richard Stevenson, the paper’s editor in Europe, said there would be nostalgia for the old title but it was only a couple of words that were changing. “This paper’s name has changed multiple times throughout its history,” he said.

“The name change on the print newspaper does nothing to change the DNA of the operation here. It is simply bringing more of the resources of The New York Times to the mix.”

The Paris-based IHT was co-owned by The New York Times and Washington Post from 1967 until 2003 when the Times became its sole owner and restyled it as “the global edition of the New York Times”.

With a circulation of about 226,000 in 2011, it was printed at 38 sites and distributed in more than 160 countries.

Mr Stevenson said the rebranding had been necessary as part of the company’s drive to reinvent itself for the digital age.

“(It’s) something that says to our readers all over the world that we are one news organisation capable of covering the world on any platform – print, digital – in any time zone,” he said.

Mr Stevenson said The New York Times‘ decision three years ago to charge for some online content had been crucial to its transition.

For a long time the assumption was that news should be free, he said, but that much of the industry had started to wake up to the danger of giving away content.

With 700,000 digital subscribers already in hand, and growing demand for news that could be delivered via people’s mobile phones, he said the future of the printed newspaper could not be guaranteed.

“We love print, we would love to keep print going as long as possible. I don’t think it’s a matter of predicting something. It’s not up to us. The marketplace will decide and we will respond.

“As long as there are enough readers who want to buy a print newspaper – and frankly advertisers who want to advertise in it – we will publish print newspapers.”

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