16.8m read news media in print and digital

16.8m read news media in print and digital

News media continues to appeal to Australians across a range of platforms, with 16.8 million people, or 92 per cent, reading news media in print or on digital devices in August, according to the latest Enhanced Media Metrics Australia data released today.

Consumption of news media on digital devices in particular continues to strengthen, with 13.3 million Australians, or 73 per cent, accessing news, information and entertainment content on smartphones, tablets, PCs and laptops.

Newspaper readership remained stable, with 13.6 million people, or 75 per cent, of the population reading a newspaper in August. Metropolitan newspapers were read by 11.3 million people, or 62 per cent of the population, while regional and community newspapers were read by 7.5 million people.

NewsMediaWorks CEO Mark Hollands said the quality, influential journalism that news media provides continued to engage consumers across all platforms, with significant crossover in readers’ usage of platforms.

“The fact that people choose various platforms to consume news media shows that it remains an integral part of their lives and lifestyles and demonstrates why news media is an powerful medium for advertisers to connect with our audiences,” he said.

“Three in five readers, or 60 per cent, say they get news from both digital and print sources, well ahead of the number of readers who rely solely on print, at 21 per cent, or digital, at 19 per cent.

“The news media sector continues to be strong, stable and resilient across all platforms. Our industry dominates the national agenda with its influential journalism and large and engaged audiences.

According to the emma data for the 12 months to August 2016, The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 6.33 million readers. The Daily Telegraph followed, reaching 4.47 million readers and the Herald Sun on 4.22 million. 

emma cross platform readership (000s, last four weeks)* August 2016
Sydney Morning Herald / smh.com.au 6331
Daily Telegraph / thetelegraph.com.au 4477
Herald Sun / heraldsun.com.au 4221
The Australian / theaustralian.com.au 3294
The Age / theage.com.au 3246
Courier-Mail / couriermail.com.au 2922
West Australian / thewest.com.au ^ 1682
Financial Review / afr.com.au 1633
Adelaide Advertiser /AdelaideNow.com.au 1583
Sunday Times / perthnow.com.au 1461
Canberra Times / canberratimes.com.au 773
Gold Coast Bulletin / goldcoast.com.au 523
Sunshine Coast Daily / sunshinecoastdaily.com.au 467
Mercury (Tas) / themercury.com.au 394
Newcastle Herald/ theherald.com.au 325

^NB: With the recent release of Nielsen’s Digital Ratings (Monthly), thewest.com.au’s mobile and tablet audience is under-represented. This is a result of restrictions in Nielsen’s methodology being able to capture iOS mobile secure sessions (HTTPS) due to privacy restrictions inherent to the operating system. This gap will be addressed by Nielsen with the launch of Digital Content Ratings in the coming months. 

*Source: emmaTM, 12 months to August 2016. Readership based on last four weeks. Trends compared with 12 months to August 2015. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings (Monthly), August 2016. The emma data for the 12 months to August 2016 includes the new Nielsen Digital Ratings Monthly (DRM). This replaces the previous digital currency, Nielsen Online Ratings (NOR). Due to this change of methodology, there is a trend break in the data that means digital audience comparisons to previous periods are not valid. 

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