An exciting inaugural award category, Best Cross-Platform Brand, was highlighted at the 2013 Newspaper of the Year Awards. This Chairman’s Award, decided by the Chairman of The Readership Works celebrates excellence in print and digital assets across all major newspaper brands. The inspiration for this category evolved through the launch of emma www.emma.com.au with both The Readership Works and Ipsos MediaCT deciding a “Chairman’s Award” would allow industry exposure for the new survey as well as recognise and celebrate the multi-platform strategies in market.
Best Cross-Platform Brand
The Chairman said
This brand uses its unique football-crazy market to produce not only newspapers that are the pulse of its city but also outstanding digital content, including weekly TV shows and two of the biggest digital hits in Australia – SuperCoach and SuperFooty. It shows a leadership position in the transformation from print to a future of multi-platform assets, tapping into the very thing that makes its market tick.
Ipsos Media CT