2013: Innovation – Best new idea / execution to deliver value and / or reach for a client

WINNING ENTRY

Category
Innovation – Best new idea / execution to deliver value and / or reach for a client (OPEN)

Organisation/Publication
WA Newspapers

Entry Title
Point & Pay

Judges said
A professional campaign, with great eye-catching graphics – a vital element when you are trying to educate readers about changing habits. The editorial and information advertising around the concept of point and pay, and its convenience, really put this ahead of a very competitive group of entries.

Innovation - Best new idea / execution to deliver value and / or reach for a client  - WA Newspapers

Innovation – Best new idea / execution to deliver value and / or reach for a client – WA Newspapers

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