2013: Marketing – Branding

The Marketing – Branding category celebrates the enhancements and the extension of newspaper or media property brands. This included documentation of the relevant brand values and how this has enhanced or extended in the eyes of readers/advertisers or another audience or section of the community that was targeted.

Winning Entry

Category
Marketing – Branding 90,000+ circulation –

Organisation/Publication
News Corp Australia

Entry Title
“We’re for” . . . multi-title branding campaign

Judges said
This campaign grows on you but it is also immediate. It is a basic message but the way it is iterated makes it compelling, vibrant and in your face. And the fact that it has run successfully in Sydney and Melbourne speaks volumes for the approach”

Other winning categories include

Marketing – Branding Up to 10,000 circulation
The Courier, Narrabri – Bring them home with The Courier online

Marketing – Branding 10,000-25,000 circulation
NT News – Online shop

Marketing – Branding Digital
Fairfax Digital – Stuff.co.nz – Stuff Nation Launch

Marketing – Cause-Related Marketing Up to 10,000 circulation
Fraser Coast Chronicle – Baby Kits

Marketing Cause-Related Marketing 10,000-25,000 circulation
NT News – Variety NT Pool Party

Marketing – Cause-Related Marketing 25,000-90,000 circulation
Fiji Sun – Democracy – One Person, One Vote, One Value

Marketing – Cause-Related Marketing 90,000+ circulation
The Sunday Mail – Suncorp Bank Bridge to Brisbane

Marketing – Audience Up to 10,000 circulation
Bundaberg NewsMail – 2013 Flood Crisis

Marketing – Audience 10,000-25,000 circulation
Bay of Plenty Times – New-Look Weekday Editions

Marketing – Audience 25,000-90,000 circulation
The Press – FreezeOut!

Marketing – Audience 90,000+ circulation
The New Zealand Herald – New-look compact launch campaign

Marketing – Audience – Digital
brisbanetimes.com.au – QLD Rail – WiFi Campaign

Marketing Classified Advertising 10,000-25,000 circulation
The Courier, Ballarat – Rummage around the Rat

Marketing – Display Advertising Up to 10,000 circulation
The Courier, Narrabri – money-go-round

Marketing – Display Advertising 25,000-90,000 circulation
The Dominion Post – Telling it like it is

Marketing – Events Up to 10,000 circulation
Tully Times – Read To Me Day

Marketing – Events 10,000-25,000 circulation
The Cairns Post – Solar Eclipse Campaign 

Marketing – Events 25,000-90,000 circulation
The Examiner – Launceston Ten

Marketing – Events 90,000+ circulation
Singapore Press Holdings – Straits Times Appreciates Readers (Star) Programme

Marketing Sponsorship Up to 10,000 circulation
Fiordland Advocate – Te Anau Tartan Festival

Marketing – Sponsorship 25,000-90,000 circulation
The Dominion Post – ‘Wide Angle’

Marketing – Sponsorship 90,000+ circulation
The Sunday Mail – Suncorp Bank Bridge to Brisbane

Marketing – Young Readers Up to 10,000 circulation
Tully Times – Read To Me Day

Marketing – Young Readers 10,000-25,000 circulation
The Fiji Times – Kaila! Design Your Own Newspaper Competition

Marketing – Young Readers 25,000-90,000 circulation
Fiji Sun – Rural Delivery

Marketing – Young Readers 90,000+ circulation
News Qld – The Courier-Mail – London Now

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