Advertisers, PwC join with MFA in transparency probe
Australia’s national advertisers’ association, the AANA, will work with the Media Federation of Australia to develop an action plan for greater transparency in the media buying process.
June, 2015
Creating print ads that work
Welcome to the first in a new five-part insights series, Better Ads by Design, to help advertisers produce print ads that work. Based on rigorous analysis of 1400 ad effectiveness surveys, here we examine five creative elements that boost sales.
‘Waiting period’ costs NIB Health Fund $10,200
NIB Health Funds Ltd (NIB) has paid a penalty of $10,200 following the issue of an Infringement Notice by the Australian Competition and Consumer Commission in relation to advertising about the waiver of the waiting period for “Extras” cover.
ACCC takes action against Clinica and Radovan Laski alleging misleading and unconscionable conduct
The ACCC has instituted proceedings in the Federal Court against Clinica Internationale Pty Ltd (Clinica) alleging that Clinica made false or misleading representations and engaged in unconscionable conduct in relation to a program offering migrants training and employment, that it said would lead to permanent residency in Australia.
Warning by NSW regulator on wagering advertising
The NSW Office of Liquor, Gaming and Racing reminds the online wagering industry to be vigilant about complying with advertising requirements following recent regulatory actions.
Misleading advertisement results in car insurer AAMI paying a $20,400 penalty
AAMI has paid $20,400 in penalties after ASIC issued two infringement notices for false or misleading advertisements promoting AAMI car insurance. Each infringement notice imposed a penalty of $10,200.
Mercury editor leaves as Fairfax announces restructure
Illawarra Mercury editor Alistair Langford-Wilson has resigned ahead of a restructure of the publisher’s Illawarra and south coast operations announced on Thursday.
Global round-up: Google steps into journalism
Google has announced News Lab, an initiative to assist reporters and newsrooms to identify, collect and publish news, as YouTube also develops a new tool for journalists.
Nate campaign leads to Churchill Fellowship
Ben Martin, the journalist behind The West Australian’s successful Pledge for Nate anti-drink driving campaign, has been awarded a scholarship to study successful overseas models for public interest journalism and how mastheads and media outlets can drive change.
Plight of homeless student touches Age readers
A 19-year-old student living under a bridge while studying for university entrance exams is preparing to move into a house for the first time in three years, after a powerful story by The Age highlighted her plight.