Australian Associated Press Pty Limited has announced its plans to sell its media monitoring business across Australia and New Zealand to iSentia Pty Ltd, formerly Media Monitors.
If approved, iSentia has agreed to purchase the 300-strong client relationships and will work with the clients over a three‐month integration period. The sale however will mean the eventual loss of around 30 production and sales positions in Australia and 35 broadcast production jobs in New Zealand.
AAP CEO Bruce Davidson said the sale of the business will enable AAP to focus on and expand its editorial business to meet the challenges of the changing media landscape in Australia.
“The decision to divest ourselves of our media monitoring business will enable AAP to develop our key editorial services and identify investment opportunities that will complement and support the core business.”
iSentia CEO John Croll said: “We are excited to welcome AAP’s media monitoring clients to our business. The addition of these new clients in Australia and New Zealand will allow us to continue to invest in our services and remain the region’s leading service company in the media intelligence space.”
The sale transaction agreed between AAP and iSentia is subject to approval by the Australian Competition and Consumer Commission. AAP and iSentia are co‐operating with the Commission as part of its informal merger review process.
Michael O’Connell will take over from Kylie O’Reilly as the managing director of Medianet and Amrita Sidhu has been appointed to a new role as the company’s group sales director.
Brook Thomas has been appointed chief technology officer following the departure of IT Director Peter Woods.