Fairfax-owned Australian Community Media has begun its roll-out of a suite of product enhancements as it capitalises on the strength of the regional market.
The roll-out commenced with a new look Domain-branded property magazine in the Newcastle and Southern Highlands regions. The fortnightly insert runs in a gloss format which is conveniently sized and stapled.
It is designed to be a comprehensive guide to the market, with property previews and “open for inspection” listings.
The guide will be available in the Newcastle Herald, Southern Highland News and Highlands Post, and selected local real estate agents.
The redesign is the first of several improvements ACM is making to its assets, including new digital products and website refreshes, which will be made available in the coming year.
As part of the roll-out, ACM has launched a Media-i campaign to highlight the strength of regionals for advertisers and showcase the redesigned ACM AdCentre, which went live in March.
ACM commercial director Rodney House said the redesign would drive traffic, which had already seen a 25 per cent increase, and change the way the business markets itself to advertisers.
“Our network of 150-plus newspapers and websites stretches into every state and territory, and includes some of the country’s most historic and trusted media brands, like The Examiner in Tasmania, which recently turned 175, and The Courier in Victoria, which is celebrating 150 years of telling Ballarat’s story,” he said.
“For us, it’s all about ensuring we continue to place our advertisers’ messages everywhere their regional customers are looking – and that’s in the proudly local media brands they trust.”
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