AFR launches redesigned iPad app

The Australian Financial Review has redesigned its iPad app, with more frequent news updates, new content sections, and a cleaner design.

The AFR's  iPad app has received an overhaul

The AFR’s iPad app has received an overhaul

With two thirds of Australian business leaders accessing their news on a digital platform, it was important to have an app that appealed to them, according to editor-in-chief of The Australian Financial Review Michael Stutchbury, in a statement.

“Our readers have made the app part of their daily routine, spending more than 10 minutes per session on the app,” Mr Stutchbury said “We continue to innovate and enhance our digital offering to deliver Australia’s most trusted finance, business and political news in line with our audience’s changing media consumption habits.”

Fairfax Media mobile director Stefan Savva said that the new app would also benefit advertisers, with new ad formats allowing for full-page advertising, and sponsorship packages to target specific audiences.

“New full-page ad formats on the Financial Review app for iPad will make use of the screen’s real estate, giving advertisers a canvas for maximum impact. These formats can also be interactive, by zooming or tilting the device for example, further driving engagement,” Mr Savva said in a statement.

Fairfax Media sees mobile as a key area of growth, as more and more people are now consuming their news on smartphones and tablet devices.

“We are investing in transforming our people and products to mobile-first and are committed to delivering innovative advertising solutions that engage consumers on mobile devices. The Financial Review app for iPad is our latest iteration of this,” he said.

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