APN New Zealand has added five new faces to its executive management team, which it hopes will help drive collaboration across the group.
The appointments follow the announcement last week that APN News and Media was mulling a float of its New Zealand businesses.
Former Fairfax head of sales and marketing and strategy consultant for PPR NZ, Sandra King, has been appointed APN group director of commercial after nine years at Fairfax.
“A big part of what I bring is future-proofing media in its evolution and development,” Ms King said. “I look forward to working with such iconic NZ brands and a team of very talented individuals who are committed to taking the APN Group to a new level.”
Liza McNally has also joined APN New Zealand as group marketing director, coming from News Corp Australia as NSW director of marketing and newspaper sales – specialising in audience growth through multiple channels.
APN New Zealand CEO Jane Hastings said that the new team of executives had a wealth of experience that will “enable us to connect with more Kiwis more often, and in more ways.”
“The total APN portfolio connects with close to 3.3 million people. That’s 85 per cent of the total NZ population,” she said. “By 9am, 66 per cent of Auckland has read, heard, seen or engaged with an APN brand.
“The focus on the group executive team is to leverage the power of the group audience and eCommerce capabilities.”
Other major hirings include Richard Harrison, who is returning to New Zealand from a stint in Australia to take up a position as APN group director for eCommerce and new ventures. He was most recently general manager for online at Myer.
Laura Maxwell-Hansen has been appointed as APN NZ group director for digital media, moving from a role as commercial director for TRN.
APN NZ also has hired Carolyn Luey, who has more than 15 years of experience in digital media and strategy, as director of strategy and operations.
Ms Hastings said integration was fundamental and was something the market was demanding from the company. “We are building on the strong content foundation of each of our businesses and offering the market new ways to connect with our audiences. You know the strategy is right when your customers are saying ‘this is exactly what we want’.”
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