APN rebrands, minus its newspapers

APN rebrands, minus its newspapers

APN News & Media has rebranded its business as Here, There & Everywhere, or HT&E, following the sell-off of the company’s print assets to News Corp Australia last year.

Australian Provincial Newspapers will be replaced with the new name – coincidently the title of a hit by the Beatles in 1966 – which more accurately reflects the company’s portfolio of outdoor advertising and radio.

HT&E chief executive Ciaran Davis, said: “HT&E represents our new direction, as we move from being a holder of media assets, to a tier- one media business, uniquely placed in the media market. It’s not simply a new name and logo; it encapsulates a better proposition for our audiences, advertisers and shareholders.

“We are very excited about this new brand – a true reflection of our unique combination of growth media assets, the strength and reach of our individual brands, and the new direction we are taking, united as HT&E.”

The new name was announced at Thursday’s annual general meeting after receiving the backing of shareholders.

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