Australia Day resolution

Masters Home Improvement has run a full-page newspaper ad to motivate consumers to tackle unfinished DIY jobs by Australia Day.

Masters Home Improvement Australia Day PledgeThe campaign reflects an insight into how people approach goals, which generally involves aligning their efforts to calendar milestones – the most obvious being the New Year’s resolution.

Australia Day also poses a unique opportunity for DIYers to approach projects as January is a ‘slow month’ and dry summer weather makes it easier to go about home maintenance.

The pledge theme also motivates the target demographic to be committed and act now, facilitating strong Call to Action.

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