- This is a highly successful piece of communication which does an excellent job of communicating a serious issue well.
- The ad has achieved significant scores for all Six Strategic Roles of newspaper advertising, with respondent brand linkage virtually 100%
- The ad generates an intention for behavioural change with the use of a compelling story that respondents appreciate
- This ad has enjoyed some of the best results of ads we’ve tested in recent times, and as a result is placed within Top Five rankings for key metrics collected since 2008 (at the time of testing).
Download full results in the document below.