Three teams comprising of the best young talent in the agency community have been selected as the Australian representatives for the 63rd Cannes Lions International Festival of Creativity.
The teams earned the right to represent Australia by winning the Young Lions Competition and span across the print, cyber and media categories.
News Corp Australia, the official Australian representative of the international festival, announced the winning teams at an event held in Sydney last night. The 2016 Young Lions winners are:
Print: Giles Clayton and Simon Hayes – J.Walter Thompson (NSW)
Cyber: Kate Allan and Dane Van Veen – R/GA (NSW)
Media: Nelson Demartini and Roisin Rafferty – UM and Carat (QLD)
The Cannes Lions festival will be held in Nice, France in June.
News Corp Australia’s chief commercial officer, network sales, Sharb Farjami said Young Lions has been built to foster rising stars in the agency community.
“We have seen a fantastic response this year, with more than 550 entrants,” he said.
“Sincere congratulations to the very talented teams who will get the opportunity to represent Australia in Cannes this year.”
“Best of luck to the teams travelling to Cannes – I know you will do your country proud.”
A group of 100 industry judges across Australia determined the finalists from the 28 shortlisted teams.
The finalists then went head-to-head responding to a 24-hour brief, mirroring the format of the international festival and supplied by competition sponsors Archibald Williams, UM and Carat.
“I also have to commend the runners up and all other shortlisted finalists who proved themselves to be worthy competitors,” Mr Farjami said.
“To be shortlisted is testament to your skills and I would encourage you to keep honing your creativity in finding unique solutions for your existing and future clients.”
The Young Lions winning teams will each receive return flights to France, accommodation and festival registration, which provides access to all seminars, award ceremonies, showcases and the beach gala party.
Runner-up teams in the print, cyber and media categories will get the opportunity to represent Australia at the Young Spikes Asia Competition in Singapore in September. Those teams are:
Print: Ray Ali and Nicole Hetherington – WiTH Collective (NSW)
Cyber: Will Winter-Irving and Pat Anderson – R/GA (NSW)
Media: Ben Doecke and Simon Keith – MEC (SA)
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