Ten young advertising creatives will be taking a trip to Cannes following News Corp Australia’s announcement of the Australian Young Lions winners for 2015.
Five winning teams of two, chosen by a panel of senior media and marketing industry members, will represent Australia in the International Young Lions competition at the 62nd Cannes International Festival of Creativity, held from the June 21 to 27.
Emma Borland and Lucy Downs from digital agency DT took out the Digital category, while Print went to Simon Gibson and Dan White from Clemenger BBDO.
The Media category was won by Jack Smyth from Initiative and Christ Colter from UM, Marketing went to The Australian Ballet’s Jemma Wong and Commonwealth Bank’s Nathan Kwok, and DDB Melbourne’s Chris Hanrahan and Jordy Molloy took out the Film category.
It is News Corp Australia’s seventh year supporting the Cannes Young Lions competition as well as the 2015 Spikes Asia Festival.
The finalist teams had to respond to a 24 hour brief (48 hours for film) to celebrate the 30th Anniversary of the Murdoch Children’s Research Institute, which News Corp has again partnered with for the competition, and promote the importance of medical research.
Director of national sales Sharb Farjami said the energy and enthusiasm of the young creatives was inspiring.
“The immense creativity, innovation and professionalism of everyone who has taken part in the 2015 Cannes Young Lions competition is testament to the wealth of talent the industry has fostered here in Australia,” he said.
Three runner-up teams will represent Australia at the 2015 Spikes Asia Festival in Singapore in September. DT’s Sam Dickson and Cam Bell will head up the Digital team, Harry Neville from BMF and Carl Edwards from InMobi will lead Print, and MEC’s Queenie Ling and MediaCom’s Tim Hull will compete in the Media category.
Five sponsors supported each category this year – Digital by Carat, Marketing by Commonwealth Bank of Australia, Media by UM, Film by Foxtel and Print by Archibald/Williams.
Young Lions winners will have their flights to Cannes and accommodation covered with full festival access, allowing them to compete in the international competition as well as participate in workshops, seminars, showcases and the Young Lions party. Runners up receive return flights to Singapore, accommodation and full Spikes administration including all festival events.
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