Newspaper media readers shop more often and spend more on fashion than non-readers, reaching nine-out-of-ten fashion shoppers each month. Readers also are more likely to be in the biggest-spending 20 per cent.
Regional Australians have a strong interest in their community, with 65 per cent – 6.2 million people – looking forward to reading their local newspaper, as this nickable chart shows.
Newspaper media is a major influencer on consumer health spending, with 84 per cent of readers spending money on health and medical care in the past two weeks.
People who read newspaper media on digital devices engage with brands online more often than non-readers. News readers are 69 per cent more likely to look at online video ads, as this nickable chart shows.
Over a four week period, nine out of ten Australians read newspapers in print or on a digital platform. Most readers use more than one format, with print the most widely used - at 13.8 million, as this nickable chart shows.
Australians trust ads in newspapers more than any other medium or platform, according to Nielsen. Last week Nielsen released the Australian…
Ninety three per cent of the 7.8 million Australians who buy furniture or homewares each year read newspaper media each month, making it a powerful advertising platform for retailers. Readers also are 12 per cent more likely to buy furniture or homewares in the next 12 months