Bonds ‘Fathers Day’

Bonds' Fathers' Day press ad not only stimulates (Re)Appraisal, it also generates Affinity for the brand and links well with TV.

Key findingsBonds 'Fathers Day'

  • The Bonds ad is eye catching and scores above norm for recognition, despite being a one-off for Father’s Day.
  • People associate the ad with Bonds.
  • The ad is generating affinity with the brand and stimulating reappraisal.  It links well with TV.
  • The ad is contributing to brand equity, making Bonds seem different and relevant.
  • This topical ad illustrates advertising around calendar events can be effective.

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