See how this press ad from BPAY significantly contributed to brand values by improving familiarity and relevance while differentiating the brand.

Key findings:BPAY

  • This press ad contributed to the brand by helping build familiarity, relevance and differentiation.
  • The humorous execution delivers information while helping people feel good about BPAY, thereby encouraging consideration.
  • In contrast to similar advertisers, consumer response to what BPAY is communicating appears to be clear.

Download full results of BPAY’s Creative Benchmarking research below.

Learn more about Role Map, one of The Newspaper Works’ proprietary effectiveness measures.

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.