More than 250 retailers will target the audiences of News Digital Networks Australia’s lifestyle brands by participating in a large-scale e-commerce initiative next Wednesday.
Biggest Online Shopping Night is a digital-only event where readers of brands such as Vogue, GQ, Kidspot and Delicious can access exclusive offers and discounts.
The event aims to drive online sales by providing retailers with a platform that taps into News DNA’s network of brands.
The model of mobilising large digital audiences to spend via a shared virtual experience was established locally the biannual Vogue and CG Online Shopping Nights, launched in 2011 and 2013 respectively. The most recent Vogue shopping event delivered 200,000 clicks to retailers.
News DNA managing director Nicole Sheffield said Biggest Online Shopping Night was an opportunity for businesses of all sizes “to engage with our vast and highly engaged digital audiences”.
Biggest Online Shopping Night will harness all talent across News DNA including editorial, classified sales and product teams.
Other brands in the News DNA stable include Homelife, Bestrecipies and Insideout.
News DNA is a newly-created division of News Corp Australia that incorporates the digital presence of brands in magazine division NewsLifeMedia.
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