CEOs take to the stage to kick off the 2013 Future Forum

The four CEOs of Australia’s largest media companies have taken to the stage to discuss the state of the industry at this morning’s Future Forum plenary.

Greg Hywood of Fairfax Media, Michael Miller of APN News & Media, Chris Wharton of Seven West Media, and Julian Clarke of News Corp Australia all shared the stage, taking questions from the audience, Twitter and even text messages.

“Our industry still has things to celebrate and I think that easy to forget, being in this tough sector,” Mr Wharton said.

The panel took questions about the future of journalism, the state of the industry, programmatic media buying and even gender equality in a question and answer session that lasted over an hour.

“We need to be recruiting people with a natural appetite for what is coming around the corner but who still have a respect for the legacy business,” Mr Clarke said.

“Journalistically newspapers still have the most clout out of all platforms.”

Nothing was off limits, including the rivalry between Fairfax and News Corp Australia, with Mr Miller highlighting while it can be a bit of fun it may run the risk of becoming detrimental to the industry.

“There are some industries which we have to compete in and some areas where we have to work together on,” he said.

The Future Forum will continue throughout the day with Martin Clarke from The Daily Mail, Nick Keenan of Maxus and Jim Brady from Digital First Media still to come.

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