Changes biggest in two decades for local chain

The Guardian Messenger (left) and its replacement CoastCity Weekly

The Guardian Messenger (left) and its replacement CoastCity Weekly (right)

Two newspapers have been launched and a third closed in an overhaul of South Australian local mastheads owned by News Corp Australia.

Local managing director Ish Davies, said the company had made a “significant investment” in the Messenger chain of local newspapers that operate alongside the metro daily, The Advertiser.

The changes were “our most significant change in 20 years”, he said.

They would allow “our storytellers and our advertisers dynamic new ways to celebrate the local experience”.

The key changes:

  • CoastCity Weekly replaces The Guardian Messenger to cover Adelaide’s southwest suburbs.
  • Westside Weekly will cover the city’s inner-west to Henley Beach and stretch east to Bowden and north to Woodville Gardens, instead of Weekly Times Messenger.
  • Monthly magazine Adelaide Matters becomes a 12-page lifestyle section inserted in the two new papers, plus gloss title The Eastern Courier.

Mitcham & Hills Messenger, which had a readership of 26,000, was closed last week with its distribution area covered by The Eastern Courier or CoastCity Messenger

The group’s editor-in-chief, Jessica Leo-Kelton, said the “renewed investment in the Messenger brand means we’ll be able to continue celebrating our unique communities, right across Adelaide, for many years to come”.

She said the new designs were an “ongoing evolution of Messenger’s titles to reflect this fresh new look and approach”.

The transformation of Messenger follows two redesign efforts implemented across News Corp’s community newspaper divisions in New South Wales and Victoria.

Seven community titles were closed and a magazine-quality format introduced in the Victorian-based Leader Community News in August.

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