Coles ‘MasterChef’

Coles' Curtis Stone Masterchef newspaper ad is a good example of how to leverage a property across different platforms.

Key findingsColes 'MasterChef'

  • From a newspaper perspective it has increased affinity to the Coles brand, driven reappraisal and driven intention to purchase and store visitation
  • Scores reflect the important role newspapers can play within multi-media, integrated campaigns.

Download full results of Coles “Curtis Stone” June 2011 Creative Benchmarking research below.