A collaborative workspace where clients can develop innovative advertising solutions using News Corp Australia’s data, resources and expertise has been opened at the company’s headquarters in Sydney.
The Future Media Lab is designed as an adaptable environment where workshops, presentations, forums and discussions with commercial partners can take place.
It’s based upon Unruly’s Future Video Labs, a network of workspaces the video ad tech company has established across the globe.
Data and insights from Unruly, social media agency Storyful and News Corp’s network of brands will be available to commercial partners who ultilise the lab.
News Corp Australasian executive chairman Michael Miller said Future Media Labs provided “a unique way to demonstrate all the information and content that News has access to and how that can be used to provide insights for advertisers”
Nicole Sheffield, managing director of digital division News DNA, said it would provide a place to “showcase all that content and work with clients to challenge how they best appeal to their customers”.
The workspace will also be utilised internally, with News Corp executives meeting in the space next Monday.
News Corp acquired Unruly in 2015.
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