Commentary to the fore in Cairns Post redesign

A redesigned Cairns Post, with shorter stories and more commentary, will be launched next month.

The changes were announced at a function at the Hilton Cairns last night before an audience of more than 100 business and community leaders.

The Cairns Post editor Jennifer Spilsbury promised readers a publication that better reflected the tropical North, as well as tighter stories and additional commentary.

“The paper hasn’t had a major upgrade for more than a decade, and over that time readership and readers’ needs have changed,” she said.

The changes include new lifestyle and leisure sections such as Backyard Tourist, Our Lives, Northern Family, Faces in Places, Well and Good, Play, a refreshed real estate guide and Cars Guide – and new sport features.

The Cairns Post’s executive general manager and new head of News’ regional titles, Nick Trompf, said a range of new digital assets would complement the printed product.

“We’re really about helping small, medium and large businesses in Cairns make their way through the maze of marketing options,” he said.

“Digital has provided a huge amount of opportunity but it’s also brought a lot of complexity to marketing.

“Our ambition is to be a one-stop shop.”

News Corp Australia chief executive Peter Tonagh said that while the company adapted to changing consumer behaviours, its DNA remained unchanged.

“There’s probably no greater time of disruption in the industry that we operate in than the one we’re in now, things are just changing so rapidly,” he said.

“Our business is founded on two very simple principles – the first one is great journalism. As we evolve our business, the revolution includes keeping that, building on that and investing in that and making sure we continue to have the best journalism.

“The second part of our philosophy is our business has always been built on engaged audiences.”

The new-look paper will launch on Saturday, March 12.

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