The Courier-Mail has launched a new monthly business publication, replacing boom magazine with the new QB Monthly.
The move aims to shift perceptions from a magazine focused on mining and resources to one that provides a broader account of Queensland business.
Feedback after QB Monthly’s debut on Friday, March 7, has been “really positive, both internally and externally,” editor Andre Grimaux said.
“The timing’s right for a new, fresh, positive look at Queensland business success stories.”
While boom always had a broad view, Mr Grimaux said, “there was a perception that it focused on the mining investment boom, which a lot of the content was focused on as it was the biggest investment driver in Queensland”.
The new magazine is being promoted as “the pre-eminent resource for business leaders” across a broad range of sectors that grow the state’s economy, covering success in the real estate, agriculture, tourism and digital sectors, as well as resources.
Contributors include James McCullogh, the long-standing City Beat corporate gossip columnist for The Courier-Mail, who will provide a weekly “Business Lunch” segment, and Robin Ironside, whose column in the April edition will be devoted to a “warts and all” insight into the G20.
QB Monthly will be The Courier-Mail’s first magazine produced using the new Methode production system. Boom, which was first published two years ago, was produced in Cyber.
The launch comes as confidence in the Queensland economy is on the rebound.
The Courier-Mail editor Chris Dore said Queensland was experiencing phenomenal growth. “It is growing twice as fast as the rest of the nation,” he said.
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