The Daily Telegraph is expanding its digital offering with an hour long radio show broadcast via the masthead’s website and Facebook page, creating greater opportunities for readers and advertisers alike to interact with content.
“Miranda Live”, hosted by resident columnist Miranda Devine, addresses current affairs and hot button issues. It features journalists from the Telegraph’s team to provide in depth coverage of issues, as well as interviews with key agenda setters, including politicians and others in positions of power.
The masthead editor Chris Dore said the live streamed format allowed Devine and guests to “discuss the news behind the news”.
“This program is exciting for us as it’s taking our news to a brand new platform.”
“Every day The Daily Telegraph shares the news and tells the stories that matter to the people of Sydney and NSW. An audio program is a natural extension of our print and digital platforms and gives us the opportunity to really own the conversation in a way which increasingly people are choosing to consume news,” said Mr Dore.
Already it is having an impact, reaching 9, 500 views on Facebook Live.
“Miranda Live” is streamed on dailytelegraph.com.au via the Whooshkaa Audio Technology Streaming Platform. It is targeting the Telegraph’s current audience, yet will have the ability to appeal on a national level.
Instead of delivering direct to podcast, which it provides later in highlight form, the masthead is giving the traditional medium of radio a digital twist, allowing greater interaction with readers.
Zac Skulander, head of print innovation at News Corp, said: “We are a living breathing newsroom, and we need to reflect this.
“Being live gives us the ability to break news as it happens, be it local, national or global. It also gives our listeners and readers alike the ability to call in and have a conversation with Miranda.”
The show launched with no sponsors or advertisers signed on, but that will soon change.
“This will be available for advertisers in the New Year,” Mr Skulander said.
“We are spending the first two weeks concentrating on getting our content and format right. We haven’t really taken this to market, but we will once we get up and running.”
The format allows readers to get involved with the show in real time through the Daily Telegraph‘s website, Facebook and Twitter with the hashtag #MIRANDALIVE.
The show airs from 5:30pm to 6:30pm Monday to Friday. It is produced by former 2GB studio producer Chris Bowen and broadcast from News Corp’s studio in Holt St, Sydney
National political editor Sharri Markson and entertainment editor Jonathon Moran feature as regular newsroom guests. Devine also checks in with correspondents in Europe and the US for world news updates and finishes the show with Mr Dore to discuss the front page and top stories of the following day.
Australian Prime Minister Malcolm Turnbull was the show’s first guest on Monday evening, Others during the week included Treasurer Scott Morrison, NSW Police Commissioner Mick Fuller, sex therapist Bettina Arndt, NSW state opposition leader Luke Foley, and transgender pioneer Carlotta.