Dan Murphy’s ‘Australia Day’

Dan Murphy's newspaper ad is performing well above the Retail Category average for generating Call to Action.

  • Dan Murphy’s Australia Day ad performed above the Retail category average in nearly all measures but especially as regards Call to Action and brand relevance.Dan Murphy's 'Australia Day'
  • The ad performs very closely to previous Dan Murphy’s ads and while the perception of the ad being cluttered has risen somewhat, this is not negatively impacting on the ad’s overall effectiveness.
  • It may constitute a watchout, in terms of continuing to present the information in an easily digestible format.

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