Increasing your industry knowledge gives you a competitive advantage.
By keeping pace with key industry dynamics that affect a client’s marketplace, news media sales teams can tailor solutions to maximise advertising effectiveness.
This report on department stores provides a top-level view of the power of news media to solve marketing challenges for advertisers in major categories.
Where possible have identified market size, dominant players and industry sector trends across key categories.
Our aim is to provide a top-level view of the penetration and power of news media to solve marketing challenges with audience engagement.
This story of engagement and influence will mean so much more with the inclusion of a company or masthead’s own narrative of how it might craft marketing solutions with their products and services across multiple publishing platforms.
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