Digital highway to country readers

Some 42 percent of the newspaper digital audience live in regional and rural areas.

Digital readership isnt limited to big cities

Australia is highly urbanised, and most Australians live in one of the six state capitals.

They represent 58 percent of digital news readers, close to the percentage of the Australian population (56%). Of course, that means 42 percent of this audience live in regional and rural areas – a huge potential market for any advertiser.

For more Nickable Charts from The Newspaper Worksclick here.

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