Digital subscriptions jump in latest ABC results

Digital circulation of newspaper media has more than doubled year on year for the March quarter, according to the latest figures from the Audit Bureau of Circulations.

Numbers hit 2,463,413 digital sales, a leap of 129.7 per cent compared with the same period last year.

Fairfax Media saw sizeable growth with digital subscriptions increasing by 185 per cent for The Age and 183 per cent for The Sydney Morning Herald.

Meanwhile News Corp Australia saw The Australian increase its digital subscribers by 35 per cent – a jump from around 45,000 to more than 62,000.

The Herald Sun digital subs rose 24.6 per cent, or by 48,830 users.

Print only sales fell as readers went online. Print circulation was down 9.2 per cent year on year in the March quarter to 15,229,275. However, the lift in digital subscriptions took the combined figure to 16,952,909 for a total year on year decline of 3 per cent.

The Sydney Morning Herald, The Age and The Australian saw a total circulation year on year increase of 17 per cent, with a combined circulation of 2,915,390.

Digital sales are continuing to grow. Since Q4 2013, digital subscriptions have increased by 151,128, a quarterly increase of 6.6 per cent. The Sydney Morning Herald, The Age and The Australian saw a combined Monday to Friday digital circulation of 1,533,185, a year on year increase of 132.4 per cent.

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