Fairfax Media has announced the appointment of Simon Kent as national agency sales director for Domain.
Domain chief executive Antony Catalano said the newly created senior executive role would seek to capitalise on the ever-growing national Domain audience and the huge uptake of Domain products across multiple platforms.
“This is an exciting appointment for Domain which was established as a separate business unit within Fairfax Media last year,” Mr Catalano said.
National agency sales for Domain previously have been managed by Fairfax’s national agency sales team and this appointment signals Domain’s intention to build its own agency sales team singularly focussed on growing the earnings of the Domain group of businesses.
These include, www.domain.com.au, Domain in print in The Sydney Morning Herald, The Age and The Canberra Times and Fairfax’s 50 per cent stake in Metro Media Publishing in Victoria.
The Domain group also includes Australian Property Monitors, Property Data Solutions and Commerce Australia.
“Domain has grown rapidly over the past 12 months in both agent and real estate listings market share which has led to significant audience growth,” Mr Catalano said.
“Advertisers now have access to a very large real estate audience, many of whom only access www.domain.com.au and who rely on Fairfax’s Domain print assets as the most trusted brand in market.
“Simon has most recently worked as managing director of SMI and has a wealth of experience, and deep relationships across the industry,” Mr Catalano said.
Mr Kent said the future was for Domain was hugely exciting. “I’m thrilled to be part of the Domain team,” he said.
The announcement follows the appointment late last year of Graeme Plowman as Domain strategy director.
It comes in the same week as Fairfax announced its partnership with job search engine Adzuna.