Dulux's creative newspaper ad not only drove varieties of Call to Action, it also forged Affinity for the brand.

Key findingsDulux

  • Creatively, the ad is viewed in a significantly positive light, and it achieves significantly high scores for “Great photo/image”; “Catches my eye”; and “Looks good”
  • Scores for Interest were at higher than average levels, with significantly high scores achieved for Differentiation versus similar brands.
  • The ad also achieved significantly high scores for driving Affinity.
  • The ActionMap showed a high number of respondents keen to ‘Remember for Later’ and ‘Buy/Try’ the product which is especially encouraging as the test sample was broad (P16+)

Download full results in the document below.