- Creatively, the ad is viewed in a significantly positive light, and it achieves significantly high scores for “Great photo/image”; “Catches my eye”; and “Looks good”
- Scores for Interest were at higher than average levels, with significantly high scores achieved for Differentiation versus similar brands.
- The ad also achieved significantly high scores for driving Affinity.
- The ActionMap showed a high number of respondents keen to ‘Remember for Later’ and ‘Buy/Try’ the product which is especially encouraging as the test sample was broad (P16+)
Download full results in the document below.