emma, the new cross-platform audience survey developed for The Readership Works by Ipsos MediaCT was launched in Perth last night at a function at Matilda Bay on the River.
The event was hosted by The Newspaper Works chief executive Mark Hollands.
A feature of the night was a panel between Fairfax Media group sales director Ed Harrison, News Corp Australia executive group director of commercial and operations Jerry Harris, News Corp Australia director of strategic partnerships Damian Eales and West Australian Newspapers special projects and commercial development manager Rob Billington.
The panel discussed the unique features of emma and their impact on publishers. Similar launches will be held in Brisbane on Monday and Adelaide on Tuesday.