emma shows readership stability

The second release of emma cross™ platform data reinforces the stability of newspaper masthead readership, with growth across digital platforms.

The Newspaper Works CEO Mark Hollands says the Enhanced Media Metrics Australia data shows what publishers have been aware of for some time.  “Audiences are stable and embracing and consuming content across platforms,” he said.

For the first time, data from 66 additional regional newspaper titles has been included in the release.

This will allow for planning alongside metro and national titles when full monthly databases launch in November – a unique facility in the Australian market.

The latest emma data covers the 12-month period to August 2013. The first monthly data release (September 6) covered the overlapping 12-month period to July 2013. The figures in each release represent the averages across the respective periods.

From next November, monthly databases will be released in addition to the topline reports. The databases will consist of full 12-month rolling data featuring cross-platform audience figures, readership of all titles, comprehensive consumer profiles and product data, and the fused Nielsen Online Ratings data.

To view the data click here.

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