Etihad partners with News Corp for VR campaign

Etihad partners with News Corp for VR campaignAustralian actress Nicole Kidman. Photo: supplied.

Etihad Airways has partnered with selected News Corp Australia papers to enable readers to experience a virtual reality journey with Nicole Kidman.

The airline distributed a limited number of virtual reality viewers with copies of the Herald Sun, The Daily Telegraph and The Australian sold on Wednesday to view its 360° VR film ‘Reimagine’, featuring the Australian actress.

The immersive film replicates the experience of flying on board the airline’s A380 superjumbo. It shows the on-board business and first-class facilities, as well as inside The Residence – a private three-room cabin with a living room, double bedroom, bathroom and dedicated butler.

News Corp Australia’s general manager of sales – metro Kris Yule said campaigns such as the one for Etihad demonstrated the value of the company’s audience and the bespoke opportunities it could create for clients.

Etihad chief executive Peter Baumgartner said the company wanted to share the airline’s’ story in a new way, using technology to make audiences part of the narrative by simulating an Etihad Airways A380 flight.

“The film demonstrates how, as an innovative brand, we continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology,” he said

The Etihad virtual reality viewer can be used with most smartphones to view 360° videos that can be downloaded from the App store or streamed online.

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