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2013 Ad Awards
Sydney

2013 Ad Awards

Date
28 Aug 2013
Venue
Four Seasons Hotel

The Ad Awards recognise creative excellence for in-house advertising, the best tactical use of newspapers, the best promotion of newspapers as a medium and excellence in newspaper advertising professionals (Australia, New Zealand and Asia Pacific).

The 2013 Ad Award winners were announced at a special cocktail party at the Four Seasons Hotel in Sydney on August 28, 2013.

The judging panel, which comprised members from the media and marketing industries, chose the winners from more than 100 finalists.

The chief executive of The Newspaper Works, Mark Hollands, said the quality of this year’s Ad Award entries was impressive.

“It’s very encouraging to see how high the standards are – and the fact they are rising every year, particularly across regional publishing,” he said.

Mr Hollands said the change in the agenda to align the Ad Awards with the Newspaper of the Year Awards at the Future Forum was made to encourage a total industry celebration of excellence, and was a popular decision among the industry.

“The industry has again taken in part in large numbers, and it’s been great to see a broad range of different newspapers and executives being named as winners this year.”

Mr Hollands also thanked paper supplier Oceanic Paper which is the sponsor of this year’s Ad Awards.

“We’ve been delighted to welcome Oceanic as sponsor of the Ad Awards this year,” he said.

The 2013 PANPA Ad Awards celebrations were part of the annual two-day Future Forum also incorporating the PANPA Newspaper of the Year Awards which announced winner at a gala dinner on August 29.

The 2013 Ad Award winners are:

PRINT Best single advertisement for a client Circ.0-10,000

Winner
Warwick Daily News – Do your children have happy feet

PRINT Best single advertisement for a client Circ.10,001-25,000

Winner
Sunshine Coast Daily – Pacific Ford

PRINT Best single advertisement for a client Circ.25,001-90,000

Winner
Leader Community Newspapers – Ellies Boutique

PRINT Best single advertisement for a client Circ.90,000+

Winner
mX – mX Wrap on LIVE Editorial

PRINT Best print campaign for a client Circ.0-10,000

Winner
The Riverine Herald – Make Your Mark

PRINT Best print campaign for a client Circ. 10,000-25,000

Winner
Toowoomba Newspapers – Bradford Clinic

PRINT Best print campaign for a client Circ. 25,001-90,000

Winner
Sunshine Coast Daily – Fratellini in Noosa News

PRINT Best print campaign for a client Circ.90,000+

Winner
mX – Big Bash

PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.0-10,000

Winners
The Gympie Times – Back in Time
Warwick Daily News – The Bush Telegraph
Marlborough Express – Classic Fighters

PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.10,001-25,000

Winners
Bay of Plenty Times – Bay of Plenty Times 140 Years
Toowoomba Newspapers – My City Heart
The Advocate Newspaper – Where Will The Stories Take You

PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.25,001-90,000

Winner
The Land – Spring Angus

PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.90,000+

Winner
WA Newspapers – Business Insider

PRINT Best advertisement / campaign promoting print in a trade publication or as an in-house ad Circ.0-10,000

Winner
The Courier, Narrabri – Help the money-go-round

PRINT Best advertisement / campaign promoting print in a trade publication or as an in-house ad Circ.10,001-25,000

Winner
The Courier, Ballarat – The Power of One

PRINT Best advertisement / campaign promoting print in a trade publication or as an in-house ad Circ.90,000+

Winner
Singapore Press Holdings – Sph iinkAwards – Alice in Wonderland

DIGITAL (OPEN) Best single advertisement for a client

Winner
News Australia Queensland – Subway Lumberjack

DIGITAL (OPEN) Best campaign for a client on a digital platform

Winner
The Riverine Herald – Moama Bowling Club

DIGITAL (OPEN) Best dedicated digital environment for a client

Winner
APN NZ Media – Mercedes One to Watch

INTEGRATED SOLUTIONS (OPEN) Best integrated campaign for a client – one or more platforms

Winner
WA Newspapers – PIAF

INTEGRATED SOLUTIONS (OPEN) Best multi-title campaign for a client

Winner
News Australia Queensland – Tourism Events QLD Deal of the Week

INNOVATION (OPEN) Best new idea / execution to deliver value and / or reach for a client

Winner
WA Newspapers – Point & Pay

CRAFT (OPEN) Best copywriting

Winner
Fiordland Advocate – Te Anau Tartan Festival

CRAFT (OPEN) Best photograph or illustration

Winner
News Corp Australia – Kevin

WE WISH (OPEN) Best idea a client did not buy but you wish they had

Winner
Leader Community Newspapers – Crown Ultimate Experience
Ashburton Guardian – Farmers for Farm Safety 1

COLLABORATION (OPEN) Best multi-department or individual collaboration to deliver value to a client

Winner
WA Newspapers – Fringe World Festival

EXECUTIVE EXCELLENCE Advertising Manager/Director of the Year

Winner
Janine Davy – Advertising Manager – Rotorua Daily Post

EXECUTIVE EXCELLENCE Display Advertising Executive of the Year

Winner
David Trott – Key Account Manager Victorian Government – News Australia Victoria

EXECUTIVE EXCELLENCE Classified Sales Executive of the Year

Winner
Sarah Dyer – Account Manager – APN NZ Media

EXECUTIVE EXCELLENCE Creative Services Professional of the Year

Winner
Shahn Welsh – Art Director – News Australia