The Newspaper Works will partner with 2013 AWARD Copy School, hosting workshops for young advertising copywriters at The Newspaper Works’ offices in Sydney, beginning 11 November 2013.
Copy School forms part of the broader AWARD Ad School programme conducted by The Communications Council and aims to teach up-and-coming advertising copywriters the skills they require on both a creative and commercial level.
Ray Black, advertising industry luminary and founder of Copy School says: “At the end of the day advertising copywriters need to not only understand copywriting in terms of concept and craft, but also the commercial reality of why the client is spending the money.”
“Our tutors are some of the best, most successful creative directors and writers in the industry but in spite of the reference to it being a ‘school’, the emphasis is on creating informal learning environment. That way the program only has participants, not passengers.”
The Copy School enrols 19 young writers, features nine tutors and involves participants in live briefs that give them the experience of real world pressures in cracking creative concepts.
Mark Hollands, CEO of The Newspaper Works said: “The newspaper industry has been a longstanding supporter of the creative community with the Caxton Seminar and Awards Program. Fairfax Media has hosted the AWARD Copy School in recent years, and we are delighted to continue that.”