NewsLifeMedia has revamped health and wellness brand bodyandsoul.com.au with a redesigned homepage, mobile site and improved navigation.
A revised suite of sophisticated commercial products that adopt the native content offering of news.com.au are also now available for advertisers.
As part of the brand’s facelift, “my” has been added to the body+soul logo to emphasise the digital product’s focus on the individual.
“Essentially it’s about self-investment; what’s one way I can feel better in my mind and body today,” said NewsLifeMedia chief digital officer Julian Delany.
The redesign was informed by a study of more than 3000 readers that demonstrated the clearly personal nature of online discussion about health.
Executive editor of bodyandsoul.com.au, Melissa Overman, said there was a thirst for instant, trustworthy and exciting health content.
“The new bodyandsoul.com.au will focus on delivering news, personal stories, videos and expert advice and commentary to a new, younger audience,” she said.
Several guest editors will share their personal experiences, tips, tricks and inspiration for a healthy body and mind as part of the site’s re-launch. The include:
- Phoebe Burgess, health and wellness
- Fiona Falkiner, body image
- Dani Venn, food
- Libby Trickett, fitness
To promote the relaunch, Body+Soul is encouraging readers to share inspirational images on Instagram using #mybodyandsoul.
Body+Soul leads its category with a unique audience of 409,000, according to the latest Nielsen ratings, and has a social community of more than 115,000.
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