Fairfax Media has appointed Ross Blackam as head of programmatic trading and partnerships following the publisher’s agreement with Google to sell and market digital advertising.
Mr Blackam will become the single programmatic lead for Fairfax, responsible for the programmatic sales team as well as overseeing the trading desk operations team.
“Fairfax’s programmatic services continue to expand and I’m looking forward to leading a unified offering during this exciting chapter,” he said.
Google and Fairfax announced a partnership in December 2017. The publisher’s Australian Metro Publishing business struck the deal with the digital giant across digital advertising, technology and product development, benefiting The Australian Financial Review, The Sydney Morning Herald, The Age, Canberra Times, WAToday, Brisbane Times and the publisher’s lifestyle offerings.
Mr Blackam joined Fairfax in 2015 as national sales director returning to Australia after spending five years with AOL. He also spent two years with MCN in Melbourne.
The new appointment also coincides with Fairfax’s recent restructure of its commercial sales team.