Fairfax campaign targets data-driven solutions

Fairfax Media has launched a new trade marketing campaign to encourage advertisers to take up data-led campaigns.

Showcasing Fairfax’s data-driven advertising solutions, the “Do More with Data” trade campaign highlights the benefits of utilising audience insights to inform digital media strategy and improve campaign effectiveness.

Fairfax Media offers a range of data-driven advertising solutions through the sales product suite known as D&A (Data and Audiences). Fairfax D&A is represented in market by a team of specialists who provide clients with tailored solutions across Fairfax’s extensive digital network.

Fairfax D&A has one of the biggest and most diverse data pools in Australia, which Nielsen Online Ratings shows reaches more than 7.1 million people each month, .

Fairfax Media’s data commercialisation manager Claire Gibson said the trade campaign showcased the company’s approach to delivering bespoke audience segments, data driven insights and measurable outcomes. “Our team has the expertise to guide clients through the maze of data products available to them and provide sophisticated solutions to maximise digital return on investment,” she said.

“Do More with Data” features an animated video outlining the lifecycle of a data-led campaign as well as digital ads utilising time of day retargeting. The campaign runs until March 9.

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