Fairfax discovers native showcase

Fairfax discovers native showcase

A showcase of Fairfax Media’s ability in the native ad space has been revealed this week with the launch of a Tourism Western Australia campaign across its digital mastheads.

Just Another Day in WA highlights extraordinary and arcane experiences and features an interactive article, videos, immersive storytelling and social media amplification.

It’s the first campaign to utilise Fairfax’s Brand Discover Premium offering, a bespoke native solution that can incorporate custom-built content, videos, infographics, animation and design.

Fairfax has now made its Brand Discover products available on The Australian Financial Review website.

It has also launched Brand Discover ‘Flex’, a native advertising format offering a mix of templated formats and custom design elements.

Commercial and marketing services director, Tom Armstrong, said the WA work was an example of “high-quality bespoke, immersive and interactive audience experiences Fairfax can achieve for brands by leveraging our expertise content creation”.

Tourism WA’s executive director of strategy, Louise Scott, said the partnership allowed her organisation to “extend its reach to a large and targeted audience, and develop a rich and engaging content hub for West Australian stories”.

Part of the interactive article Fairfax Media produced for Tourism Western Australia.

Part of the interactive article Fairfax Media produced for Tourism Western Australia.

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