Fairfax Media’s Life Media & Events division has entered into a three-year partnership with Destination NSW to launch a new family-friendly festival for Western Sydney.
The inaugural Essential Kids Kidtopia festival will be held over three days in October in Parramatta Park. It will include live music, outdoor cinema, silent disco, farmyard animals, sporting activities, arts and crafts and masterclasses.
Fairfax Life Media & Events managing director Andrew McEvoy said: “The aim is to build Australia’s pre-eminent kids and family festival in Western Sydney, making it a must visit place for families from regional NSW, interstate and overseas”.
NSW minister for Trade, Tourism and Major Events Stuart Ayres said Kidtopia was expected to attract more than 6000 interstate and intrastate visitors to Western Sydney over the next three years, contributing $1.43 million to the local visitor economy.
Fairfax’s Life Media & Events previously expanded its portfolio with the 2014 acquisition of The Baby & Toddler Show.
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