Fairfax, News share Ad & Marketing honours

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Fairfax Media’s South Australian sales team members will need extra space in their luggage, taking home trophies for two of the major executive categories in the 2017 PANPA Advertising and Marketing Awards.

The Australian Community Media team won the award for Sales Team of the Year, while manager Meg Marsh won the 2017 Sales Manager of the Year.

The judges noted Ms Marsh’s strong leadership style and ability to shape a positive workplace culture and her appreciation of her team, which was evident when she spoke to NewsMediaWorks after her win.

“We have such a close knit team. Both wins, I think, are our teamwork; we work really hard, we have a really good culture. I had a really good boss and a really good wider network. I just love the industry so much for that very reason, for the people,” Ms Marsh said.

The awards – celebrating excellence in news media advertising, marketing – were held on Thursday evening at the Art Gallery of NSW, and kicked off in style with a viewing of the Archibald Prize. More than 200 people attended the event, which followed the INFORM News Media Summit and Newspaper of the Year Awards on Wednesday.

The prestigious title of Salesperson of the Year was awarded to News Corp Australia’s Dimitri Galanis. At just 22-years-old, he was described by the judges as an unlikely contender who surprised by hitting all the award criteria.

Mr Galanis was lost for words about the win: “A lot of it is attributed to my team, and the culture we have built. Aside from that, there are plenty of mentors and plenty of people I have sought guidance from.

“A lot of it is just getting out there and doing what you got to do to get to this position.”

Jodie Osborne won the Marketer of the Year Award for News Corp Australia – National & Metro (The Australian, Herald Sun, Daily Telegraph, Courier Mail & The Advertiser).

Other executive excellence awards were presented to Bevan Wills from Wairarapa Times-Age who took home this year’s Designer/ Creative Services Professional award and Fairfax Media’s Customer Marketing Team, SMH / The Age / The Australian Financial Review for Marketing Team of the Year.

A full list of winners Ad & Marketing Award winners can be seen here.

News Corp Australia prevailed in the advertising and marketing categories, particularly in print advertising in which it won nine out of 12 awards.

Amy Currie won Best Copywriting for her work on News Regional Media’s campaign ‘Hey Mumma Promotional Ads’

NewsMediaWorks chief executive Peter Miller congratulated all the winners: “I would like to congratulate all the Advertising & Marketing Awards winners for 2017 and acknowledge the outstanding standard of talent and work that is reshaping how the news media industry markets itself to readers, advertisers and media agencies.

“In a very competitive field, the number and quality of entries demonstrated why our region is one of the most innovative in the world when it comes to advertising and marketing skills within news media publishers.”