Fairfax Media in New Zealand will roll out a nationwide redesign of all 66 of its community newspapers.
The changes were prompted by research conducted by Colmar Brunton, a market research company in New Zealand.
“The research conducted by Colmar Brunton showed that our readers were already engaged with our titles but felt the design needed updating,” said Bernadette Courtney, editor in chief of Central Region at Fairfax Media, New Zealand.
“They loved the local news but felt we could do better in other areas with fresher content.”
To meet readers’ needs, Ms Courtney and her team considered the content that readers wanted, and set about designing a world class community newspaper.
“Our titles had not been touched for some time, they needed some design love. Our design team approached the project with no set parameters or barriers,” she said.
As Fairfax Media, New Zealand, moves towards a stronger local emphasis, local advertisers will also see benefits.
“The new design is smarter and sassy and appealing to the female household shopper, we have revamped our advertising shapes and sizes, and achieved a much cleaner look to the papers,” she said.
The first paper off the press is the Manawatu Tribune, which was distributed on Wednesday.
For more news from The Newspaper Works, click here.