Fairfax Media will host a new music, film, books and arts festival in March next year, an indication of the company’s commitment to investing in the events space.
The festival, which will run from March 11 to 29, is called Spectrum Now and will be overseen by actor Richard Roxburgh, who has been appointed the festival’s creative director.
The announcement of Spectrum Now is a significant move for Fairfax and aligns with a broader trend in the media industry of publishers seeking revenue streams in the events industry, as an alternative stream to their editorial properties.
Fairfax hired former Tourism Australia managing director, Andrew McEvoy, as its head of events in October last year, suggesting a further push into building an events business, and recently promoted him to a broader role that also sees him manage marketing services at the company.
The first night of the festival will be at the Spectrum Playground in the Domain, where there will be food stalls, pop-up bars, galleries, interactive installations and live music for the following two weeks.
At the launch of the festival at the Art Gallery of NSW last week, Mr Roxburgh said: “Sydney has one of the most rich and diverse artistic communities in the world – it’s no mistake that our city emblem, the Opera House, is a building dedicated to the arts.”
Spectrum editor Louise Schwartzkoff said that she hopes this festival becomes a part of the overall Spectrum product.
“In its almost 30-year history, Spectrum has become a weekly ritual,” she said. “Saturday wouldn’t be Saturday without Richard Glover’s wit and wisdom, John McDonald’s incisive art criticism, Frank Camorra’s recipes and our lively and knowledgeable reviews and stories across arts and lifestyle. Spectrum Now will become an annual ritual that’s just as rich.”
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