Subscriber-only websites and an e-newsletter have been launched as part of an effort by Fairfax Media to entice more readers to pay for content.
The ‘Subscriber First’ sites for The Sydney Morning Herald and The Age provide exclusive access to twice-daily curated editions that feature the mastheads’ news, opinion, international, multimedia and interactive content.
Subscribers can also access both current and archived editions of the two mastheads interactive digital version, “Today’s paper”.
A “Weekend Insight” newsletter curated by Good Weekend editor Amelia Lester will also be made available to subscribers.
Published midday on Fridays, the newsletter will provide a “sneak peak” of weekend newspaper content and sections including Traveler, Spectrum, Sunday Life and Good Weekend.
Fairfax also plans to launch an editor-in-chief weekly newsletter designed to “take readers behind the news agenda”.
The suite of subscriber-focused initiatives has been spearheaded by David Rood, national subscriber editor for The Sydney Morning Herald and The Age and former editor of the Sun-Herald.
“Our subscribers are seeking to be informed and challenged by quality news-breaking, analysis and commentary and different storytelling,” Mr Rood said.
“Subscriber First is not afraid to place a premium and priority on analysis and commentary to complement the news as it breaks. My aim is to curate that content and help subscribers make sense of the issues that matter in their city and across the world.”
In March, Fairfax Media launched “subscriber hubs” – online destinations where subscribers can access exclusive content, video, events and other benefits.
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