Global: Digital dispute leaves advertisers in dark

Global: Digital dispute leaves advertisers in dark

The ongoing feud between tech giants, Google and Amazon may have negative consequences for advertisers.

Google announced plans to restrict access to YouTube on Amazon’s Fire TV streaming devices, also blocking a workaround that Amazon created to restore access to the streaming site.

This creates a challenge for advertisers on YouTube, who will be unable to reach users of Amazon’s Fire TV.

In a statement, Google listed the wrongdoings of its competitor, stating that Amazon refuses to carry its products and does not make it available to their customers.

“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV. We hope we can reach an agreement to resolve these issues soon.”

Amazon responded by saying Google was “setting a disappointing precedent by selectively blocking customer access to an open website.”

News IQ provides clear solution for advertisers

News Corp has announced the launch of News IQ, a new ad platform that opens up its first-party data, granting advertisers the ability to buy across its entire portfolio.

News IQ integrates all first-party-data, premium media properties and data science tools, unifying inventory from The Wall Street Journal, the New York Post and Realtor.com, to name a few.

The latest digital offering boasts an audience of more than 140 million in the United States and is assured of being a “brand safe” platform.

News Corp’s chief of digital advertising solutions, Jesse Angelo, said the platform offered advertisers a clear solution in a world of fake news and inaccurate metrics.

“This isn’t about blasting consumers with ads they don’t care about, but intelligently engaging consumers and driving real results for our partners.”

Boris Johnson protects freedom of expression

British foreign secretary Boris Johnson has lashed out at activists for perceived encroachment on freedom of speech and press freedom despite his government attempting to introduce legislation earlier this year that would have had severe impacts on free speech.

British foreign secretary Boris Johnson.

British foreign secretary Boris Johnson.

In an article he wrote for The Sun, Mr Johnson expressed his concerns for freedom of expression and speech in the UK.

The article targeted the activists behind the “Stop Funding Hate” campaign, which is pressuring advertisers to pull their support from The Sun, Daily Mail and Daily Express.

“We can rightly be proud of the British tradition of free speech … that was part of the reason this country rose to economic and political greatness. So it is incredible to find that this freedom of expression is now under vicious attack – in our own country.”

Stop Funding Hate has managed to persuade advertisers such as Pizza Hut, Lego and Paperchase to cease relationships with the particular publications.

“They have attacked the advertisers who help to fund those newspapers, and who make it possible for reporters to bring new facts into the public domain,” Mr Johnson writes.

However, in January the British government attempted to pass legislation that would have punished publishers who refused to join its state-approved regulator.

Proposed changes to Section 40 of the UK’s Crime and Courts Act would have forced publishers to pay all legal costs in any action relating to material they published, regardless of whether they won or lost the case.