Global: Europe, US publishers report strong digital growth

Global: Europe, US publishers report strong digital growth

Axel Springer, The New York Times and MailOnline have all reported strong digital growth in the most recent financial period, with each reporting gains in revenue.

German digital publishing house Axel Springer has seen an increase in its EBITDA of 16.2 per cent. The growth was driven by continued first quarter growth of digital, organically reaching 10.7 per cent. Overall, the publisher’s first half growth of total revenues improved 6.9 per cent to EUR 1,695.0 million.

The New York Times has experienced one of its strongest quarters in recent years, with new subscriptions offsetting print advertising losses. The second quarter saw digital advertising revenue hit $55 million, an increase of 23 per cent. The company’s digital-only news subscriptions rose by 93,000 users, 46 percent, with total subscription revenue reaching $250 million.

Print advertising revenue for The Times fell 9 per cent in comparison to the second quarter last year. Overall however, operating profit increased to $28 million from same period.

Publisher of the Daily Mail and MailOnline, Daily Mail & Gen Trust, has reported a total underlying growth of 5 per cent its third quarter. MailOnline’s advertising revenue rose to 28 per cent to £6 million, offsetting the £3 million, 9 per cent, decline of the Daily Mail and Mail on Sunday.

The San Diego Union-Tribune encourages philanthropy through partnership

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The San Diego Union-Tribune has partnered with crowdfunding site GoFundMe to encourage readers to donate to story subjects that need assistance.

Readers will be greeted with a widget within the story which asks whether they “Want to make a difference?”. Publisher and editor Jeff Light says this is a better alternative than readers emailing reporters asking how they can help.

“I think [the widget] helps our users to understand the utility of the GoFundMe idea if they are not familiar with it, and it connects readers to another dimension of the story,” Mr Light said.

The deal between the two companies provides the newspaper half of the crowdfunding site’s 5 per cent fee it charges on all campaigns.

Buzzfeed cashes in on Tasty popularity with merchandise range

A $US149 bluetooth hot plate is Buzzfeed’s latest “must-have” product, as the company continues to cash in on the success of its food brand, Tasty.

While the launch video for the product may look like a parody, it highlights the steps Buzzfeed is taking to further monetise its brand and create alternate revenue streams.

The new Tasty App, which is used in conjunction with the hotplate, will be the real money maker. The app stores more than 1700 recipes and shopping lists but most importantly, sharing opportunities.

This project, among others, was led by Buzzfeed’s head of Project Labs Ben Kaufman.

Tasty launched two years ago and has quickly grown in popularity via social media, with Buzzfeed claiming its recipe videos reach one in four Facebook users. Other items in the Tasty Shop include cookware, recipe books and coffee.

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