The Financial Times estimates the value of fraudulent FT.com inventory is more than £1 million a month, after it investigated the scale of domain spoofing occurring against its site.
The masthead found FT video ad inventory on several exchanges, even though the FT did not sell any programmatically. Digiday reports the publisher went to at least four ad tech providers — Oath, SpotX, FreeWheel and BidSwitch — to demand they stop representing access to FT video ad inventory.
Two separate inventory availability reports from DoubleClick Bid Manager showed large levels of what were purportedly Financial Times video impressions across six platforms over the last 30 days. (The others were Smart AdServer and Adform.)
The amount of available FT video impressions on these platforms ranged from 70,000 to 12.6 million impressions, according to the report. These impressions were listed in the DBM reports as “potential impressions,” which means they were not necessarily sold.
WSJ reporter convicted in Turkey for reportage
Wall Street Journal reporter, Ayla Albayrak has been sentenced to 25 months in prison by a Turkish court.
Ms Albayrak was found guilty of engaging in terrorist propaganda through her article “Urban Warfare Escalates in Turkey’s Kurdish-Majority Southeast”, about a banned Kurdish separatist organisation.
Journalists are becoming increasingly targeted in Turkey as press freedoms continue to deteriorate under President Recep Tayyip’s government.
The conviction of Ms Albayrak, who is currently in New York, has been condemned by the Wall Street Journal, the Committee to Protect Journalists and the CPJ’s Europe and Central Asia program.
“Given the current climate in Turkey, this appalling decision shouldn’t have come as a surprise to me, but it did,” said Ms Albayrak, who is a dual Turkish and Finnish citizen.
Time cuts print copies by one third
Time Inc is reducing the weekly circulation of flagship Time magazine by one-third to 2 million copies, according to a report in the Wall Street Journal, to focus on a core audience it hopes will be more valuable to advertisers.
Meanwhile, the publisher will reduce the print frequency of seven titles, including Sports Illustrated, Entertainment Weekly and Fortune. Ad rates for those magaziness will likely be reduced as a result but Time Inc hopes the cost savings, plus a reinvigorated focus on less-frequent but chunkier print products, will more than make up for it and potentially attract new advertisers.